When Box announced Zones a couple of years ago, it was providing a way for customers to store data outside the U.S., but there were some limits.

Each customer could choose the U.S.

and one additional zone.

Customers wanted more flexibility, and today the company announced it was allowing them to choose to multiple zones. The new feature gives a company the ability to store content across any of the 7 zones (plus the U.S) that Box currently supports across the world.

A zone is essentially a Box co-location datacenter partner in various locations.

The customer can now choose a default zone and then manage multiple zones from a single customer ID in the Box admin console, according to Jeetu Patel, chief product officer at Box. Current Box Zones.

Photo: Box Content will go to a defined default zone unless the admin creates rules specifying another location.

In terms of data sovereignty, the file will always live in the country of record, even if an employee outside that country has access to it.

From an end user perspective, they won&t know where the content lives if the administrators allow access to it. This may not seem like a huge deal on its face, but from a content management standpoint, it presented some challenges.

Patel says the company designed the product with this ability in mind from the start, but it took some development time to get there. &When we launched Zones we knew we would [eventually require] multi-zone capability, and we had to make sure the architecture could handle that,& Patel explained.

They did this by abstracting the architecture to separate the storage and business logic tiers.

Creating this modular approach allowed them to increase the capabilities as they built out Zones. It doesn&t hurt that this feature is being made available just days before the EU GDPR data privacy rules are going into effect.

&Zones is not just for GDPR, but it does help customers meet their GDPR obligations,& Patel said. Overall, Zones is part of Box strategy to provide content management services in the cloud and give customers, even regulated industries, the ability to control how that content is used.

This expansion is one more step on that journey.